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Nigeria’s Creative Industries Can Generate 2.7 Million Jobs in 30 Years – USA

The Assistant Secretary of the Bureau of Economic and Business Affairs of the United States Department of State, Ramin Toloui, has claimed that Nigeria’s creative industries have the potential to create at least 2.7 million jobs in the country by 2050.

Toloui said this on Monday, November 6, during a speech to creatives in Lagos.

According to him, the sector has the potential to become the country’s largest export sector and create an estimated $100 billion to Nigeria’s GDP by 2030.

“It’s simple. The cultural sector alone accounts for 3.1 percent of global gross domestic product (GDP). According to the UN Conference on Trade and Development, the creative industries generate annual sales of more than $2 trillion and they provide almost 50 million jobs worldwide, and that’s not all,” he said.

Toloui praised the impressive expansion of Nigeria’s creative industries and highlighted the thriving partnerships between American and Nigerian talents.

He, however, underscored the growing attraction of American actors to Nigerian cinema and the upward trajectory of Nigerian music artists collaborating with their American counterparts.

“This rising demand has led to increased exports of African content through digital streaming platforms and international tours, as well as an increase in investment from Africa-based investors in early-stage creative economy startups,” he said.

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Toloui expressed the U.S. government’s support and pride in witnessing the blossoming ties within the creative industries between the United States and Nigeria.

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